“Surprising people with sense, creativity and original solutions”We aim to deliver a message that people could consciously or unconsciously feel and translate into Happiness. This is the philosophy of Kenwood Design.

Precision
Our design talks to both consumers and professionals with the related levels of request. Whether in an urban environment or in extreme conditions, users are able to judge every aspect of our design. Therefore, we carefully take into consideration how our products are used, how they evolve now, and in the Future. Then, we retrieve the accurate response, handling and usability in each of our solutions.

Innovation
A simple solution is preferable to a complex one. First and foremost, our work at Kenwood Design consists to visualize the needs of today’s society in order to imagine the best for tomorrow.

Communication
All our Design is related to communication. Our systems use both user interfaces and haptics, tactile or remote controls. This is a global language we build and maintain to keep our design universal and sustainable.

Emotion
When you buy something, are you thinking about the time when you will throw it to the trash? We care. As a part of human-focused design, we also consider the life cycle of the product when it will become older, scratched or technologically outdated. The last spark of emotion also needs to be designed. Our design has to keep this integrity.




私たちの掲げるデザインフィロソフィーは「人々の気持ちや感覚を揺さぶり、幸せな感動を呼び起こす新しいデザインメッセージを発信すること」です。

精緻/Precision革進/Innovation共感/Communication情感/Emotion、という4つのデザイン要素(エレメント)を常に意識し、ケンウッドの製品開発からユーザーとのコミュニケーションまで、様々なデザインカ テゴリーで活動を展開しています。

人間の本質的な部分、幸せな気持ち、新鮮な驚きとは何かを追求しながら、しなやかな自然体で人々の共感を得られるような、シンプルな個性を表現しようとしています。
好奇心をもって様々なコトにチャレンジし、今まで気づかなかったことや美しいものを発見しつつ私たち自身が変化や進歩を楽しみながらデザイン活動を行っています。
その中から生まれたケンウッドプロダクツのデザインメッセージをぜひ感じてみて下さい。